Top Features Of Loyalty Management Software

We cannot ignore the increasing significance of customer satisfaction and customer loyalty in driving sustained growth and success in a business. Businesses must recognize the immense potential that lies within their existing customers so that they can design customer loyalty solutions that are exclusively to meet their customer demands. 

By using advanced analytics, automation, and personalization strategies, loyalty management software empowers businesses to build stronger bonds with their customers enhancing brand loyalty and repeat business. In this post, we will learn about the key features that must be kept in mind while choosing loyalty management software. 

Understanding Loyalty Management Software & Its Top Features 

With the growing demand for customer loyalty programs software, multiple solution providers are in the market today each with a different set of features and functionalities. To help your business navigate through the options and make the right choice, we have shortlisted the topmost features that your loyalty management system must have. 

1. API-First Approach– Ensure that you choose a loyalty platform that allows any software app to easily integrate loyalty functionality through API. Choosing the API-first loyalty management software gives you multiple advantages such as faster time to market, omnichannel capability, affordability, scalability, and more.   
2. Developer Friendly- Another aspect that must be kept in mind while choosing loyalty management software is developer friendliness as developer time is limited and must be focused on core business results not just building loyalty features.  Some features that define a developer-friendly loyalty program software are clear documentation, SDKs, monitoring options, seamless integration with other software solutions, etc.  
3. Scalability Support- Choosing the loyalty management software that will serve your existing needs as well as future needs is important, which is why you must go for the software that offers scalability.  Even if you are a small business owner with limited needs, always keep in mind that your business will grow, and choosing the right software will help you scale your business without worrying about your performance and security. Some scalability features are high platform uptime, infrastructure scalability, and geographical scalability 
4. Security Standards- Make sure the loyalty management software you choose meets all legal requirements in the country you are working in. Some of the common requirements are GDPR, CCPA, PCI DSS Compliance, etc. but these requirements may vary as per the region. While choosing your loyalty software you must also keep in mind the security needs that must be offered such as 2-factor authentication security audits, SSL-protected access, data encryption, and other advanced security features. 
5. Flexible Rewards- Whether it’s about non-functional or functional requirements, a good loyalty management system must help you set up different types of rewards to boost customer engagement. Some of the personal rewards include free product samples, free shipping, discount coupons, gift cards, referral programs, cashback, free trial, loyalty points, exclusive access to events, etc. 
6. Smart Notifications- Apart from the delivery of rewards, the loyalty management software you choose must have the capability to send out notifications to your customers when they reach certain milestones. These milestones can be reaching a higher loyalty tier, getting a reward reminder about expiring rewards, exclusive discounts,  special promotions for double earnings, etc.
7. Customer Touchpoints- Having out-of-the-box customer touchpoint interfaces is important, especially for those businesses that don’t have the time or budget to write front-end code themselves. Having built-in and customizable front-end solutions in the loyalty management software can be helpful with features like an email editor, digital wallet, landing page editor, widgets etc. 
8. Advanced Customization- Personalization is the key to making your loyalty program a success, which is why, the loyalty management program software you choose must help you in adding custom rules, events, and attributes as per your requirements. By giving you the power to fully customize your loyalty program with earning rules, limits, or rewards using your customer data & criteria, your loyalty program will have the flexibility and customization capabilities to make it a success.  
9. Tracking & Analytics- To help your customers stay engaged and boost your relationships with your brand, you need tracking and analytics tools in your loyalty management software. This will give you an idea about the loyalty campaign performance and what can be improved to attract more customers and meet their expectations. Through this, you can get insights about various things such as the number of program participants, expiry dates of the rewards, shopping frequency of the participants, average basket value, total cost of the loyalty campaign, etc. 

Closing Statement 

In the end, choosing loyalty management software for your business depends mainly on your specific business requirements. Ensure that you go through the features stated above and choose the desired features that you specifically need for your business before investing in Customer Loyalty Management Software.  

For any queries, you can connect with the loyalty experts of Novus who will help you in building the right loyalty solution aligned with the best features for enhanced business growth and customer loyalty.