The Benefits and Challenges of iOS vs Android App Development

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Smartphone apps are now integral to our lives—everything from Facebook and Twitter to gaming and shopping. There are apps to do everything. With more than 5 million apps accessible across the two platforms of iOS and Android, Businesses have realized the enormous possibilities of apps on mobiles to create a positive experience for their customers.

This raises the critical business decision that must be made early – whether to create applications that work on iOS, Android, or both. Each platform has distinct advantages and disadvantages. You must carefully decide which platform is best to develop your app based on your intended market, budget, business goals, and many other factors,

Let’s look at some of the significant distinctions between iOS as well as Android to make this choice easier:

User Base and Demographics

Android is the dominant player in the market, with more than 73% market share globally by 2023. iOS, on the contrary, has around 27% of the market.

Yet, Apple users tend to spend more time and money downloading apps than Android users. The average amount of revenue for an iOS user is also more.

If your app’s monetization depends on in-app purchases and subscriptions, iOS development is the best option despite fewer users. Android is a good choice for more significant numbers of users, particularly for emerging countries.

Development Costs

The development of iOS applications is typically more expensive than Android. This is because iOS apps are being developed with Swift or Objective-C, which require Xcode and Mac systems.

Android app development isn’t as expensive since it can be accomplished using Java or Kotlin with various IDEs and platforms. The diverse device ecosystem creates more support and QA expenses for Android.

If you’re facing budgetary constraints, Android development might make more sense to develop creating an MVP version of your application before moving to iOS.

App Approval and Updates

App approval processes are more rigorous for iOS apps than for Android. Apple checks each app before allowing it to be listed on the App Store, which results in a longer approval time.

But the benefit is that the quality of iOS apps generally is higher. For Android, updating is more efficient, but with the risk of poor performance due to less scrutiny.

If you intend to update your application regularly, Android offers more flexibility; however, iOS assures stability with every update.


Apple’s tightly-knit ecosystem and strict app testing make iOS an immensely safer platform than Android. The risk of malware is lower, and users swiftly receive iOS system updates.

However, Android apps can implement security measures such as encryption and secure authentication flows to increase security. Marketplaces such as Google Play Protect also scan Android apps for weaknesses.

Both platforms are concerned about security. This is why this aspect varies depending on the type of information your application will handle. Data that is highly sensitive to users could be protected on iOS.

Design Constraints

iOS provides a more standard design language with the Human Interface Guidelines. This makes reviewing more rigorous, but it also results in polished apps with a consistent UI.

Android provides more flexibility. However, applications must account for the more significant fragmentation of devices. Adapting UI design is essential to Android to work with different sizes and screen ratios.

If your app focuses heavily on aesthetics and design, iOS may be better. Android offers more room for creativity and customizing UX.

Revenue and Monetization

Apple offers 30% of App Store sales, including subscriptions and in-app purchases. After the first year, the percentage is reduced to 15 percent for subscriptions.

Google’s revenue share is less than 15 percent for the initial $1 million sales and 30% following. Both platforms let companies and smaller developers sign up to receive lower commissions.

Android permits more flexible revenue monetization via sponsorships, ads, or Android app bundles. iOS focuses on monetization via an app store. App Store.

IOS could generate more revenues over time for apps that focus on subscriptions. Apps that allow in-app purchases of digital products can be better monetized using Android.

Access to Native Features

iOS gives users access to the latest native features, such as Face ID, Wallet, ARKit, CoreML, and more. These features allow for unique user experiences.

Android also provides access to similar features using biometrics, Google Pay, ARCore, and many more. The support for foldable devices and Android Auto also helps build distinct applications.

Both platforms let you leverage native device features to make more sophisticated applications. iOS is available early, whereas Android has a more broad access.

Development Tools and Skills

iOS is dependent on Xcode as an IDE and programming languages such as Swift or Objective-C. A Mac system is essential to create iOS applications.

Android allows for more flexibility, permitting development with Android Studio, Visual Studio, and various IDEs. The languages available are Java, Kotlin, and C++. This can reduce the cost of training for developers.

Experience as a developer and the resources available can determine which platform to focus on. The specific skills required for iOS make hiring more challenging than for Android.

Going Cross-Platform

Making native applications for both platforms requires substantial investment in time and engineering resources. This is where cross-platform application development with tools such as React Native, Flutter, the Xamarin platform, and many others are available.

Cross-platform applications allow you to make the most of your code reuse on iOS and Android with a single codebase. However, they might not reach full native compatibility regarding UX and performance.

If the time to market is crucial and the requirements for your app are straightforward, cross-platform development could be a viable option. For more complex apps that require specific features for a particular platform, native development is preferred.

Key Takeaways

Here are some essential factors to help you decide whether you should develop for iOS or Android:

  • If your intended customers are mostly high-value users in advanced markets willing to spend money on apps, you should focus on iOS.
  • Concentrate on Android to reach a larger audience with varying price sensitivity in emerging markets.
  • Applications that deal with sensitive information could require iOS to provide greater security.
  • Apps emphasizing visual design should invest heavily in iOS development.
  • Making exclusively on Android is the best choice for a cost-effective and quick product.
  • Utilize developers’ existing skills and resources on both platforms to reduce the cost of hiring.
  • Consider a cross-platform solution if your budget is tight, but be aware of the performance trade-offs.

Where to Hire iOS and Android Developers?

Once you’ve selected the platform(s) you want to focus on the most, finding a skilled mobile developer can be the next step. Here are some suggestions about where to locate expert iOS as well as Android developers:

Hire Dedicated In-House Developers

The creation of an in-house team gives complete control of development as well as IP security. For critical apps, using dedicated Android App developers or  iOS developers could be beneficial.

The drawback is that it will cost more and difficulties in expanding teams. Recruitment and retention over time are also factors to take into account.

Develop with iOS and Android Development Agencies.

The agencies specializing in app development are staffed with mobile developers who know the platforms. They offer a full range of services, from UX creation and design to the QA phase and, finally, the release.

Agencies offer faster ramp-ups but typically charge higher fees. Quality standards also differ significantly between different vendors in this industry.

Leverage Freelance Developers

Freelance iOS and Android developers offer the same skills as agencies but at a lower cost because of lower overhead prices.

A careful screening of freelancers, not only their skills but also their communication skills, determination, dedication to work, and positive attitude, is crucial to the success of your business. The management of teams that are distributed can be complex.

We are a partner in Software Engineering Firms.

Top software engineering companies recruit and train high-quality engineers. They offer the ability to develop mobile apps, backend, and web-based services.

The established software providers are a good option for people looking for reliable and scalable mobile solutions with strict quality standards.

Use On-Demand Talent Platforms

On-demand talent platforms like Toptal let you hire Android App developers or pre-screened iOS developers  with mobile experience.

Matching is fast, and you have access to many talent pools that can be resized up or down depending on the need. There are some downsides, such as higher rates and fewer oversights compared to traditional channels.


The choice of iOS against Android requires a careful assessment of your audience, cost, capabilities, and resources. Most times, starting with one platform and then expanding to another is the most effective strategy.

Use platforms like Toptal and Anthropic to quickly tap into the on-demand iOS and Android App developers with the right experience level. For large internal teams, hire dedicated mobile engineers, offering experience and development opportunities.

Following these guidelines, you can develop top-quality iOS and Android applications that engage mobile users on their preferred platforms.


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