Revolutionising India’s Digital Landscape: PhonePe Unleashes the Indus Appstore

Transforming the Mobile App Experience for 1.3 Billion Indians

PhonePe, a prominent participant in India’s financial technology scene, has recently revealed its revolutionary endeavour – the Indus Appstore. This step signifies a notable achievement in India’s digital voyage, ushering in a fiercer and region-specific mobile application marketplace. Consequently, numerous enterprises are seeking assistance from a mobile app development company in India to establish themselves in the financial technology sector.

Catering to India’s Diversity: 12 Languages, 2 Lakh Apps

During a consumer debut occasion organised at Bharat Mandapam in New Delhi, PhonePe presented the Indus Appstore, aiming to provide a broader and varied application encounter. Accessible in English and 12 Indian dialects, such as Hindi, Tamil, and Bengali, the application guarantees that individuals can browse and manoeuvre in their favoured dialect.

Empowering Developers: A Fair Playground for Innovation

Indus App Store isn’t just a consumer-centric platform; it’s a game-changer for developers. The platform provides an equal and level playing field for developers to list, distribute, and promote their products in the Indian app ecosystem. This move aligns with the growing demand for a more open and competitive market in the mobile app space.

Unprecedented Features: Short-Video Discovery and Payment Flexibility

What sets Indus Appstore apart is its unique features tailored for the Indian audience. Users can download over 2 lakh mobile apps and games spanning 45 categories, ensuring a diverse range of options. The app store introduces a short-video-based discovery feature, making finding new apps more engaging for consumers.

In a global first, Indus App Store allows developers to choose any 3rd-party payment gateway for in-app billing without incurring commission charges. This move is a nod to the calls for more free-market competition in the mobile app store space. Additionally, Indus plans to introduce its in-app billing and catalogue solutions, emphasising flexibility and choice for developers.

Developer-Friendly: Zero Listing Fees and Inclusive Support

Indus Appstore is exempting initial fees for the inaugural year to foster more developer engagement, offering a stimulus for app makers to join. The platform furnishes a self-publication system, localization amenities, and round-the-clock client assistance, guaranteeing developers possess the resources required to flourish in the Indian application environment.

Timing is Key: Addressing the Call for Free Market Competition

The launch of the Indus Appstore comes at a crucial time, resonating with the demands from the Indian startup ecosystem for more free-market competition in the mobile app store space. The event saw a substantial presence of startup founders and tech industry leaders, underlining the significance of this launch for India’s thriving digital landscape.

About Indus Appstore and PhonePe: A Vision for Inclusive Growth

Indus App Store is not just a mobile app platform; it’s a native Android-based store designed to fulfil the localised and cultural needs of Indian consumers. For developers, it provides a fair and level playing field, promoting innovation and diversity in the Indian app ecosystem.

PhonePe, a pioneer in the Indian fintech space, has expanded its horizons beyond digital payments. With 510+ million registered users and a digital payments acceptance network of 38 million merchants, PhonePe is shaping a holistic ecosystem, including financial services and consumer tech businesses like the Indus Appstore.

Let’s look at how to Upload an App on the App Store!

How to Upload App on Appstore?

Certainly! Here is a step-by-step procedure on how to upload an app to the Indus Appstore based on the information provided in the blog:

• Visit the Indus Appstore Website:

• • • Go to the official website of Indus Appstore.

• Download the Indus Appstore:

• • • Download the Indus Appstore from the provided link on the website.

• Install the App:

• • • Install the downloaded Indus App Store on your device.

• Create an Account:

• • • Sign up and create an account on the Indus App Store. Provide the necessary details for the registration process.

• Access the Developer Section:

• • • Navigate to the developer section within the app. This section is likely to provide tools and features specifically for app developers.

• Submit Your App:

• • • Find the option to submit or upload your app. This might involve providing details about your app, including its name, description, functionalities, and other relevant information.

• Choose Language Preferences:

• • • Specify the language preferences for your app. Indus Appstore supports 12 Indian languages, allowing you to reach a broader audience.

• Utilise the Short-Video Discovery Feature:

• • • If applicable, explore and utilise the new short-video-based discovery feature to make your app more engaging.

• Select Payment Gateway:

• • • Since Indus Appstore allows developers to choose any 3rd-party payment gateway for in-app billing without charging commissions, select your preferred payment gateway.

• Complete Billing and Catalog Information (Optional):

• • • If you wish, provide billing and catalogue information as per your preferences. Indus Appstore mentions that its in-app billing and catalogue solutions are optional for app developers.

• Zero Listing Fees for One Year:

• • • Take advantage of the zero listing fees Indus App Store offers for the first year to encourage developer registrations.

• Submit and Await Approval:

• • • Once you have filled in all the required information and completed the necessary steps, submit your app for review and approval.

• Engage with Developer Support:

• • • Indus Appstore claims to provide dedicated 24×7 customer support for developers. Engage with this support if you encounter issues or have questions during the app submission process.

• Check for Confirmation:

• • • After submission, monitor your email or the app store interface for confirmation of the app submission and approval status.

• Promote Your App:

• • After approval, promote your app to reach a wider audience within the Indus Appstore ecosystem.

Conclusion:

In conclusion, the Indus App Store launch by PhonePe marks a transformative moment in India’s digital evolution. By offering a platform that caters to linguistic diversity, empowers a mobile app development company in India, and introduces unique features, PhonePe lays the foundation for a more competitive and vibrant digital ecosystem in the world’s largest mobile app download market. The journey towards a genuinely inclusive digital India has just taken a giant leap forward.